Sometimes an ad we like isn’t a big film from Apple or hilarious prank by Burger King.
Like this little gem from Belgian agency FamousGrey for Volvo, with hopefully big human impact – ‘whoever saves one life saves the world entire’.
It’s simple, yet unexpected, a bit rebellious even – because the norm is to be on time no matter what, which is ridiculous of course.
The campaign follows a survey on national road safety from Vias institute, which showed that stress of bringing kids to school and trying to be on time for that first meeting is a major cause of reckless driving and accidents.
Creative Director: Peter Ampe. Creative team: Yana Gestels, Zoe De Priester. Photographer: Frieke Janssens