Son Jordi continues Johan Cruyff’s fight (ad) against cigarettes with sequel

Jordi Cruyff has paid tribute to his legendary father Johan, who died of lung cancer five years ago. A clever new advert for the Lung Ambition Alliance Spain uses old recordings of Johan with new footage of his son Jordi to look like they are playing football – with a pack of cigarettes – together.

When he was coach of FC Barcelona Johan Cruijff had to undergo heart surgery and quit smoking, after which he did the original, also legendary ad (in 1991, ). The legend goes that the ad was a one-taker, which isn’t unthinkable – given Cruijff’s creative status.

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