Like a BOSCH.

Ok, it is the remake of “Like a Boss” from SNL and it is a basic word play. But it is awesome! And to do this with a brand like Bosch needs dedication and total belief in the idea.

This ad will not make the brand uber hip overnight, but it will definitely make a mark on the minds of digital citizens. And when you add the director of Epic Split to the mix, you get an instant hit.

Agency: Jung von Matt/Next Alster Director: Andreas Nilsson.

Ad Tolga likes.

Let’s remember the original one more time.

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