Be A Follower. Diesel.

In this day and age you’re nothing but a loser if you’re not an influencer. Which is utterly false of course. Rebel brand Diesel understands this and, therefore, mocks the ‘construct’ of the influencer in their new, smart and canny campaign ‘Be A Follower’ by Publicis Italy. To create their own followers of course 😉 Watch all the films here.

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