‘The Seven Worlds’, which júst came out, is created by DDB Paris, produced by RSA Films, directed by Ridley Scott (director of Alien, Blade Runner, Thelma & Louise and Gladiator), but – in the end – made by MPC.
The thought behind the VFX-heavy spot: Each time you taste Hennessy X.O, you go on an odyssey. Seven tasting notes, like seven unique worlds to explore. What I like about it is the simpleness of the idea, the fact that the brand has the guts to do this, but mostly that all involved allow the craftsmen and women – the true artists – to take it away!
Or as Sir Scott says in the making off: ‘It’s more than advertising.’
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