Hennessy’s Seven Worlds according to Ridley Scott

‘The Seven Worlds’, which júst came out, is created by DDB Paris, produced by RSA Films, directed by Ridley Scott (director of Alien, Blade Runner, Thelma & Louise and Gladiator), but – in the end – made by MPC.

The thought behind the VFX-heavy spot: Each time you taste Hennessy X.O, you go on an odyssey. Seven tasting notes, like seven unique worlds to explore. What I like about it is the simpleness of the idea, the fact that the brand has the guts to do this, but mostly that all involved allow the craftsmen and women – the true artists – to take it away!

Or as Sir Scott says in the making off: ‘It’s more than advertising.’

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