Ad Arne Arens (Global CEO The North Face) Likes

The North Face is a brand that is all about exploration, or pushing the edges of what is possible. This ad from 2012 symbolizes this attitude in an incredible way, as it tells the story of astronaut Buzz Aldrin and his journey or discovery. Of how he and Neil Armstrong were the ultimate explorers, how they pushed the edge of where humans had explored. The ad is not about selling more warm jackets, but about finding the courage and curiosity of going farther than you have ever done.

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