It’s 10 years old now, but still one of my favorites: BBH and Jamie Rafn’s crazy six-minute film with Robert Carlyle walking around the Scottish Highlands, telling the history of Johnnie Walker. I love everything about it. The sharp writing. The ludicrous craft of shooting it in a single take (it took about 40 tries to get it right). The perfectly timed props along the way. Carlyle’s brilliant performance. Maybe most of all, the way it takes a traditionally boring part of the brand offering—the “About Us” page on the website—and made it thrilling. Advertising doesn’t get much closer to art than this.
Tim Nudd is Editor-in-Chief at Clio and former Senior Editor of Creative at Adweek