Sipsmith Gin’s swan mocks itself

Ogilvy UK and Biscuit‘s Jeff Low brought the swan on the logo of Sipsmith Gin to live and the ad they created is utterly funny (with that typical British irony and self-mockery) and fkcng beautifully crafted.

As the pay-off says ‘We Make Gin, Not Compromises’ the ad is not a compromise either – as is mostly, unfortunately the case with ads. So not just compliments for the thinkers and makers, but extra compliments for the gutsy client. This ad will make me remember Sipsmith.

Ad Nils Likes.


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