In BBH London’s final work for Virgin Media (adam&eve DDB will take over after 7 years) the fastest man on earth, Usain Bolt, plays a somewhat clumsy superhero who needs a better wireless connections for all his toys. The solution: intelligent wifi from Virgin Media. It’s not so much the idea or script why I like this ad.
It’s actually the slight clumsiness and high entertainment level of the commercial – in which Usain Bolt meets Star Wars meets Batman – that make it worthwhile. Plus Usain’s acting talent of course.