…to launch Malaria Must Die Voice Petition. What I like about this ad is its simplicity. David Beckham tells the world that ‘Malaria isn’t just any disease. It’s the deadliest disease there’s ever been’. And he does so meticulously in 9 languages, thanks to AI, because he launches the world’s first ever voice petition to end malaria – and calls out to join him and literally speak up. Go to malariamustdie.com and say ‘Malaria Must Die’.
Btw: Here’s how Ridley Scott Creative Group Amsterdam, #SynthesiaTechnologies, R/GA, and Glassworks made David Beckham speak nine languages: check out the suave making of.