Hiro Murai (and 17 world class athletes) for Beats by Dre

Hiro Murai, the director behind Childish Gambino’s remarkable video for ‘This Is America’ has directed an army of A-list athletes for Beats by Dre’s new Powerbeats Pro wireless headphones. 

What I like about this ad is that it’s actually about the product. Normally you see players in sports commercials doing all kinds of tricks in all kinds of funny places, which isn’t about – let’s say – football or tennis itself, but more about making some kind 🤷‍♂️ of impression.

The perspective in this ad is the head phone. It’s as simple as that. Then the moaning, sweating, grunting and pushing oneself become great entertainment.

Agency: Zambezi, an independent and woman-owned creative agency from Los Angeles. Production company: Doomsday.

Ad Nils Likes.

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