Ad Pol Hoenderboom from BBDO NYC Likes

Pol Hoenderboom is VP Creative Director at BBDO Worldwide in New York. Together with his buddy Bart Mol he created the astonishing and award winning Live Looper video last year. Here’s the ad he likes:

“I’m a bit biased, but BBDO recently aired a new 6 second ad for Snickers called: ‘What the hell is it?’ Not only is it a funny, little story told within very limited time, it also shows the power of a good campaign idea. ‘You’re not you, when you’re hungry’ was launched in 2010 and agencies all over the world still manage to come up with fresh executions.”

Photography of Pol: Krijn van Noordwijk

Pol and Bart in the BBDO office. Credit Roger Neve

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