Bruno Bertelli’s Cannes contender: The Truth

Bruno Bertelli, Global Chief Creative Officer at Publicis Worldwide: ‘The best crafted campaign of last year was The New York Times’ The Truth campaign by Droga5.

It doesn’t only show the amount of work and resilience that goes into writing a piece into the NYT, but it also gives an astounding lesson on journalism for both the readers and the aspiring journalists out there. The result is not an ad that promotes a newspaper. It’s a new format of news that informs, entertains and thén promotes a newspaper.

After seeing this, I don’t know what I wanted to do first – get a subscription for the NYT or leave advertising and pick up investigative journalism. ‘


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