German Gem – No Need to Fly DB.

Cannes 2019 is over and many Lions found their way home. Because the big winners are known by everyone now, we wanted to find some secret gems which had clever solutions and won multiple lions too.

Here is one, No need to fly case from Deutsche Bahn. Which has a “Lürzer’s Archivesque” visual style but updated with algorithms and geo-location based targeted ads and works on all platforms like magic.

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1 Comment

  1. Have you view that this ideas has been done at least 3 times. How can it be so relevant?, the previous work won Cannes. This things really frustrate people!!

    Like

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