New Arsenal kit leaked in brilliant advert featuring Idris Elba where stars sound like they’re speaking in North London accent. No, I’m not an Arsenal fan (since Dennis Bergkamp retired), but this is an Ad I Like.
Iris Worldwide is understood to have launched the campaign, which will also see out of home and press advertising. A source close to the campaign claimed the leak ‘was indeed an accident’.
The video marks the London team’s return to kit partner Adidas, which succeeds Puma.