Ad Anna Lichnog from Jung von Matt Likes

Anna Lichnog is Creative Director Copy at Jung von Matt in Hamburg, Germany, and the woman behind the very bold and prizewinning campaign The most German supermarket for Edeka. This is her favorite ad:

‘My personal, favorite one in recent times is “Nothing Beats a Londoner”. Great work. Chapeau. There are two kinds of commercials I love: those with attitude and those with a lot of humour. Combine humour with smartness – it becomes priceless. And if you hit the Zeitgeist as well, you’re onto a winner. Nothing beats Nothing Beats a Londoner.’

Agency: Wieden+Kennedy London

Production company: Riff Raff Films

Anna Lichnog

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