Ad Kenn MacRae (Global CD Smoke & Mirrors) Likes

Kenn MacRae, Global CD and Amsterdam MD for originally British, international post production company (with 7 offices worldwide) Smoke & Mirrors, shares his favorite campaign of all times:

‘It’ll age me, and undoubtedly send people into a frenzy for being too ‘traditional’ – but Errol Morris’ Miller High Life campaign rocked and inspired me back in the day. Timeless insight, exquisite writing, restrained and original direction, unconventional category photography – but above all else, it succeeded in unapologetically speaking to a specific target audience, rather than trying to be all things to all people.’


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