“Nike’s recent Mt. Olympus OOH stunt from Wieden + Kennedy Amsterdam was perfect in my opinion. Great idea, flawless execution, simple, smart and PR/internet friendly. Nothing but net.”
To celebrate the 2019 NBA MVP Giannis Antetokounmpo, who has gone from the streets of Sepolia to the top of the NBA, Nike put this hoop on the top of Mount Olympus, the highest point in Greece. Where only Greek Gods play basketball!