What do you do when your products are being used by many famous athletes, but you’re not allowed to communicate that due to conflicting (fake?) sponsorship deals. Well, then you hire an advertising agency and production company who come up with a cool, unconventional idea: visualizing a distorted and blurred journey that contemplates the world of Swedish sports nutrition brand Maurten and offering un-branded versions of their products.
Agency: Åkestam Holst. Production company: Halal Amsterdam. Director: Madja Amin