Ad Mr. Epica, Mark Tungate, Likes

This is the ad Mark Tungate, Editorial Director of the Epica Awards (the only global creative awards judged by journalists), likes:

‘The ad I like is very suitable for an Englishman who lives in France. It’s truly epic: an ad for a simple loaf of bread that takes our protagonist sprinting through the history of the UK from Victorian times to the present day. It was made in 2008 by MCBD (Miles Calcroft Briginshaw Duffy) and directed by Ringan Ledwidge. It’s exciting and strangely moving – it almost brings a tear to my eye. Probably it would be more controversial today as its somewhat patriotic streak could be seen as pro-Brexit!’

Mark Tungate

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