Back in the day missing children would be featured on milk cartons in the US. Recently football club AS Roma basically did the same, but this time with the signing of a new player on social media: Armenian Henrikh Mkhitaryan. And now the Kenyan boy has been located and returned to his family. I truly love this ‘ad’, because it’s so simple: use what you’ve already got to good use. It’s a perfect example of true purpose marketing, im my humble opinion.