This is the ad that David Droga, Founder and Creative Chairman of – now – Droga5 Part of Accenture Interactive, likes:
‘There are so many wonderful ideas I’ve admired over the years, so it’s impossible to choose a favorite of all time. But for this exercise, I’ll pick one that often pops to mind that doesn’t get enough love: the Blackcurrant Tango “St George “film with the French exchange student from the mid 90s. It was so different in a saturated category (soft drinks), so British and cutting in a good way, so beautifully written and just so deliciously audacious. It felt like a jolt in the industry – and I always like that.’
Editorial note: there’s actually quite an extensive story about the ad on Wikipedia.