Ad David Griner Likes

David Griner, Creative & Innovation Editor of Adweek and host of the podcast Yeah, That’s Probably an Ad, shares the Ad He Likes:

‘Droga5’s “Rule Yourself” featuring U.S. Olympic swimmer Michael Phelps is, to me, a perfect ad. It’s haunting and dream-like while still feeling very grounded in humanity. There was a lot of doubt about Phelps going into the 2016 Olympics—he was aging quickly in a sport that requires physical perfection, and this spot was an amazing look into his own internal struggles to put in one last great performance. The subtle editing of the song, “The Last Goodbye” from The Kills, really made it a flawless spot, definitely worthy of the Film Craft Grand Prix it won at Cannes in 2016. I’ve seen it 100 times and it still gives me chills.’

David Griner

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