This is the ad Adam Ulvegärde, Creative at Forsman & Bodenfors in Göteborg, Sweden, likes:
‘There are so many ideas I wish I had come up with. But one I find myself keep coming back to is Southern Comforts – Whatever’s Comfortable (The Beach Ad). It just amazes me. It’s ridiculously smart, yet so stupid. I have such huge respect for the creatives who dared to push such a simple idea. And execute it flawlessly. Respect.’
Illustration of Adam by Marcus Hägglöf, Copywriter at Forsman & Bodenfors in Göteborg.