Ad Thomas Reinhold Likes

This is the genius ad Dutch copywriter Thomas Reinhold likes:

‘Leo Burnett’s “Bentley Burial” won a Gold Lion in 2014 – so perhaps it’s a bit of an oldie, but it feels like a piece of timeless inspiration. It has a great build-up, containing attractive ingredients; one of Brazil’s richest men stating he’s going to bury his $500,000 black Bentley during a public event, in order to drive it in a past life. A controversial proposition that made media and the public tumble over each other expressing their negative opinions. At the end the perfect plot twist is to be found in the truthful insight that kept millions of people talking about it afterwards.’

Thomas Reinhold

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