Sherpa’s marketing stunt

We all know how agencies work, we admire other’s work but most of the time we never acknowledge it or even talk dirty behind the scenes. But a Finnish agency Serpa did the very unconventional move and hired TBWA\Helsinki to create its “10 year in business” ad. The creative is not aired yet but people started around the world already.

A win win for both agencies and an Ad I Like, even if I have never seen it yet!

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