This is an ad Maddy Kramer – an L.A. born Argentinian, former Senior Art Director at Saatchi & Saatchi NY (where she was part of the team behind the infamous ‘It’s a Tide Ad’ campaign), now ACD Art Director at Anomaly NY, as well as co-founder of inVisible Creatives (The largest female creative community around the world. Join the list. Search talent.) and in 2018, named ‘The Next Creative Leader’ by The One Show – likes:
“What ad I like? Oh, that’s a really hard question, I have so many favorite ads. I think one of my favorites is a Coca-Cola ad from Argentina from the 90s. Oh, and I really love Dear Sophie from Google. But no, wait! My favorite campaign right now is the IKEA ‘hacks’ for disabled people; IKEA Israel actually 3D-printed add-ons make its furniture more accessible for people with disabilities.
What I love about the campaign is how they found a way to bring their POV to life, by creating products that actually help people that really need it. I just love the simplicity of it.’