Simplest Ad I Like (and it includes a pan flute)

Ad I Like’s Nils Adriaans represents Dutch trade magazine Adformatie as a jury member for the Epica Awards, the only creative prize awarded by journalists working for marketing and communications magazines around the world.

While he’s in a dark cellar this week judging the work (the award show takes place next Thursday evening in Amsterdam), he’ll share a gem every day. Here’s the Ad He Likes for today – Wednesday November 19th 2019, which is actually the last ad, because he’s decided to flee the cellar:

‘Earlier this year Doritos launched Dinamita, their new rolled chip, in Canada. They created a pan flute out of actual Dinamita chips to showcase their rolled state to the internet. Then they got this guy to play a sweet melody on it. As simple as that, and I love simplicity. And extremely funny. So Great Ad.’

Agency: BBDO Toronto. Production Company: Flare BBDO. Director: Paul Fler.

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