The Gift That Doesn’t Give Back.

You probably heard about the Peloton ad “The Gift That Gives Back” which made nearly everyone furious (Link downstair). There are blog posts explaining why it is that bad, thousands of hate posts on twitter and you end up with and ad with 20.000 thumbs down.

And then something magical happened. Ryan Reynolds booked the same lady appeared on that ad and created a counter video with her. It is agile thinking, creation, social listening all combined and delivered massively.

Ad I Like.



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