Ad David Lubars Likes

This is the ad David Lubars — Chief Creative Officer BBDO Worldwide, Chairman of BBDO North America and Titanium Lions Jury President in Cannes this year — likes:

‘There are lots of ads I like, but I’ll  talk about one I believe never received the accolades it deserved:  “Honda R,” done four or five years ago by Wieden London. The story and the tech blended seamlessly, toggling back and forth was addictively fun, I remember watching it several times in a row to get the entirety of both stories — difficult to get anyone to do, particularly A.D.D. me. When I was part of the BMW Films team back in prehistoric times, we wanted it to be more interactive, but the tech just wasn’t there yet.  I saw this as sort of a fulfillment of the kind of thing we wanted to do.’

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