Ad about Care I Like

In this corona day and age we need family in one way or another, and more than ever. Although reluctant when it comes to brands showcasing real life’s misery (do they really care?), here’s a more than beautiful South African example of how people can truly help people. Agency: Prodigious. Production company: Egg Films.

In the same series called #TouchOfCare, Publicis Singapore created 2 films for Vicks India in previous years – of which the first went viral and the second won 4 Lions in Cannes. See down below.

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