Nike goes into space

Nike’s latest ad “Space to Dream”, from Westcoast agency Conscious Minds and Darren Aronofsky’s production company Chromista and director Eliza McNitt, features future astronaut Alyssa Carson (19) who has been preparing to be one of the first people to travel to Mars since the age of seven.

After track & field, other sports like basketball and football, plus the streets and mountains, Nike now wants to conquer Mars. What’s next? Heaven? #justdoit

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