‘How do you like that, Elon?’ wins White Square Grand Prix

A business conference in the southern Russian province city Krasnodar wanted to attract attention from possible attendees, as well as Elon Musk and challenged the latter with a humorous video invitation – see down below – and an outdoor campaign near SpaceX HQ in Hawthorne, California.

Guess what? Musk accepted the invitation to speak (via Zoom) at the forum – speaking of effectiveness and charm.

The case (on a budget of 10.850 dollar, plus 40.000 attendees as a result) from Russian agency Ruport won the Grand Prix, as well as 3 golds and 2 silver, last week during the International Advertising Festival White Square in Belarus (one of the largest creative events in Europe and part of the global creativity ranking AdForum Business Creative Report).

The humorous video invitation

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