Ad and Hack Diego Machado Likes

This is the ad Diego Machado, Executive Creative Director AKQA São Paulo, Likes:

‘The first thing that comes to my mind is the “seesaw” by Ronald Rael (see below), one simple hack capable of making the world breath and think about wtf we are doing. But this is not necessarily an ad.

So, I’ll pick BVG x Adidas (even though I work for Nike). Brilliant piece that shows how a brand can be relevant today and everyday. The cohesion of the brand, design and community made me jealous.’

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