Ad Fernando Pellizzaro from David Miami Likes

Imagine from Wieden + Kennedy Amsterdam for Russian S7 Airlines is the ad Fernando Pellizzaro, Group Creative Director David Miami, likes:

‘The kind of ideas I usually like the most are big stunt / PR ideas, because these are the ideas that can generate change and get into popular culture. But for this exercise, I’m going with a more traditional idea from 5 years ago that inspired me a lot. It’s a TV/digital commercial that I don’t think people give enough credit. For me, this is a perfect example of a strong concept line executed in a beautiful and very inspiring way. It gives me goosebumps every time I watch it. This piece goes beyond advertising and I truly connect with it. It speaks to me on a personal level. I love the craft, the idea, and the message. It’s something I would love to have done. So, Ad I Like!’

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