You would think that creating ads for Apple AirPods is easy, because it’s such a joyful product. But when you come to think of it, the bar must be set very high. TBWA\Media Arts Lab succeeded again to jump over that bar.
The craft level in this latest spot by director Sam Brown (Imperial Woodpecker) is extremely high – which makes it extremely joyful to watch. Which is the idea of promoting a product. In other words, these AirPods Pro will make you happy.